The Aussie creative team at George Patterson Young and Rubicam works their 90s J. Peterman copywriting skills on Ebay for a 500% profit, a Ken Wheaton plug in Ad Age, and the resentment of the commentariat.
Tuesday, July 21, 2009
Sell the Dream Not the Product
Labels:
Ad Age,
Adage,
Advertising,
BMX,
Ebay,
Ken Wheaton,
marketing,
Profit
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