Showing posts with label Ad Age. Show all posts
Showing posts with label Ad Age. Show all posts

Tuesday, July 21, 2009

Sell the Dream Not the Product

The Aussie creative team at George Patterson Young and Rubicam works their 90s J. Peterman copywriting skills on Ebay for a 500% profit, a Ken Wheaton plug in Ad Age, and the resentment of the commentariat.