The Aussie creative team at George Patterson Young and Rubicam works their 90s J. Peterman copywriting skills on Ebay for a 500% profit, a Ken Wheaton plug in Ad Age, and the resentment of the commentariat.
Showing posts with label Ken Wheaton. Show all posts
Showing posts with label Ken Wheaton. Show all posts
Tuesday, July 21, 2009
Sell the Dream Not the Product
Labels:
Ad Age,
Adage,
Advertising,
BMX,
Ebay,
Ken Wheaton,
marketing,
Profit
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